Essays
Writing on attention, packaging, and why people watch what they watch.
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When a Branded Podcast Doesn’t Feel Branded at All
Most branded podcasts die on arrival. Too scripted. Too pushy. Too ad-y. But when they’re done right, they don’t just survive — they thrive.They entertain. They connect.And quietly, smartly… they do the job. Let’s talk about Dish by Waitrose & Partners On paper, it’s a podcast about food.In reality, it’s…
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I Made You a Guide to Grow Your Podcast
And it’s only £5. Let’s talk straight:Growing a podcast isn’t easy.You’re not just competing with other creators you’re fighting attention spans, algorithms, and your own to-do list. So I built something to make it easier. 🎧 The Podcast Growth Guide This isn’t some 50-page fluff PDF.This is a real, practical…
